Many factors, including the app category, monetization strategy, target audience, & market conditions, can have a significant impact on the average earnings per download. Free apps that feature in-app advertising can make betweengame download com $0 and $50 each download on average from the ads. This, however, may differ according to ad engagement rates and the quantity of active users. Higher earnings per download can be obtained through freemium models and in-app purchases; certain apps can make anywhere from $1 to $5 through in-app purchases. A successful subscription app may make $10 or more each download, and subscription-based apps typically have even higher average earnings per download.