Users especially like cashback rewards because they offer a financial incentive to use the BHIM app for transactions. Users can receive cashback, which is credited back into their BHIM app account, in the amount of a percentage of their transaction,dr.sandhya rani depending on the specific offer. Users benefit from savings on their daily expenses in addition to being encouraged to use the app for more transactions. When consumers utilize the BHIM app to make purchases at participating retailers, they may also be eligible for discounts on merchant payments in addition to cashback rewards. These savings may encourage customers to use digital payments for their needs when they shop, which would help India's total number of digital transactions increase.