In the midst of a string of losses, slot machines occasionally produce wins, which keeps players interested and excited. Because of this uncertainty, players may develop what psychamazon wild slotsologists refer to as "the gambler's fallacy," which holds that past performance has an impact on future results. For example, a player may believe that they are "due" for a victory after a string of defeats, which drives them to keep playing in spite of their growing losses. Also, slot machine designs are purposefully created to increase player engagement.