In order to maintain their competitiveness in the dynamic app market, developers must also keep up with the most recent trends and best practices in app marketing & development. Becauser patti breaking these guidelines can lead to the removal of the app or other consequences, app developers should be aware of the policies set forth by the platform owners. App developers can position themselves for success and optimize their app's growth and monetization potential by being aware of the various components of the App Store ecosystem and keeping up with them.