By doing this, they can establish a situation where their users & their business both gain. Finding areas for development & prospects for future expansion requires analyzing app perframmuyormance data. Developers are able to monitor important metrics like user engagement, retention rates, conversion funnels, in-app purchases, and ad performance by utilizing analytics tools like Firebase Analytics or Flurry Analytics. Determining patterns in user behavior, feature utilization, and app revenue generation can be achieved by analyzing these metrics.