Developers of mobile games need to constantly assess and optimize their revenue streams in order to guarantee long-term success. Tracking key performance indicators (KPIs) like average revenue per user (ARPU), in-app purchpp slotsase conversion rates, and ad impressions per session are part of this process. Developers can choose the best monetization strategies by knowing where money is made, how players interact with their games, and which interactions result in revenue. Also, A/B testing various monetization strategies—like experimenting with ad placements or changing the price models for IAPs—can offer insightful data about the preferences & actions of players.