Also, increasing engagement and click-through rates requires creating succinct but captivating meta descriptions that persuade users to visit the website. Also, instegoogle sign in new lookad of using generic or duplicate meta tags across multiple pages, businesses should make sure that their meta content is customized for each unique webpage. Every page within a website has a distinct function, and the meta tags associated with that page should also be unique. Also, by using structured data markup, such as schema .