The secret to raising revenue from mobile apps is to use data-driven insights and put good engagement strategies into practice. Monitoring key performance indicators (KPIs) like retention rate, session duration, in-app purrummy all new appchase conversion rate, and ad click-through rate is essential for understanding user engagement. Through longitudinal monitoring of these metrics and identification of trends or patterns, developers can acquire significant insights into the behavior and preferences of users. To enable targeted engagement strategies that cater to various user groups, it's also critical to segment users based on their demographics and amounts of engagement.