Developers can retain a devoted user base while enticing more players to interact with IAPs by creating a fair and entertaining environment. Games app developers can now monetize their creations through a varieslots machine gamety of formats, including advertising, which has become a significant revenue stream in its own right. Via banner ads, interstitials that show up in between game levels, and rewarded video ads that give players incentives for watching promotional content, in-game advertisements come in a variety of forms. Thanks to this flexibility, developers can select ad formats that best complement the look & feel of their games.