Also, color can affect recall and brand recognition. Studies have demonstrated that color can enhance brand recognition by as much as 80%, underscoring the significance of color in forging a robust and enduring brand identisatts kingty. In conclusion, color has a huge influence on branding & marketing. Companies can develop a brand identity that connects with their target audience and shapes consumer perceptions and purchase decisions by learning about the meanings and associations associated with various colors. The use of color in investment strategies can assist traders and investors in identifying possible profit opportunities and in making better informed decisions.