Concerns about security, fair play, and regulatory compliance surfaced as more players migrated to digital platforms. Key players in the rummy community started talking about fsatta/kingorming an alliance after realizing that a coordinated strategy was required to address these problems. Ultimately, this resulted in the formation of the Rummy Alliance in 2010, which united players from diverse industry sectors. The alliance's initial goal was to develop a set of rules and specifications that online rummy platforms could adhere to.