Users of the iOS and Android mobile applications can allegedly make money by sharing promotional content on social media platforms with the Share and Earn App. Clicks, likes, and shares on the crummy cashontent users share on the app are metrics of engagement that users are paid for. Regardless of their follower count or influencer status, it positions itself as an approachable way for people to make money from their social media presence. The app's idea is based on influencer marketing tactics, which pay social media influencers with sizable followings to recommend goods or services.